GRAMMY Rebrand
Prompt: Pick a brand that has lost touch, but has a lot of potential to be something great. I chose the GRAMMY Awards because no one watches it as often anymore, especially young people. By making it available on streaming platforms such as Netflix and Youtube, it would encourage more people to watch. The GRAMMY'S also have a huge opportunity to market music as bringing people together and celebrating differences, so I wanted to brand that.